How to Generate $$$ from
It’s true, Tradeshows can be profitable. Companies just like yours do it ALL the time!
One of the things you should start thinking about is using technology to enhance the human interactions that you have at these events, because what I have uncovered over the past few years, is that people still want to connect with people, but we can enhance the interaction by using other technologies.
Do you really know your target audience? You may want to ask yourself; What problems does my company’s product or service solve? Who are my current customers, What do customers stand to gain from choosing us (instead of a competitor)? So let’s hit the target together!
Some said a few years ago when technology was screaming, that Tradeshow and Conference business would go down, but I’m finding that people are seeing more attendance and more people at the shows and I think it’s because we want to get back together. I think at some point in time you really do need to see someone and create a relationship. I’m just wondering your doing about that?
What is the difference between marketing, business development, and sales? I would argue a lot of people think they’re the same, I would also argue that they are NOT! A lot of businesses will put sales and marketing together, when in reality they’re conflicts of interest. Marketing casts a wide net or shines a spotlight, and Sales is really trying to focus with a laser beam on getting new business and Business Development lands somewhere in-between those two.
Reputation, Trust & Credibility
Reputation – it’s one of those topics that you think you know what it is, but you’re really not sure what it means or how to quantify it. Before anybody wants to do business with you, they want to know they can trust you, and that you have a good reputation. How are you taking advantage of technology to create a better reputation in the Supply Chain space?
DO YOU WANT TO BE?
If the answer is yes, then I have an offer you can’t refuse. Get a free no-obligation consultation call with Ralph Henderson, a professional with expertise in the supply chain industry for over 20 years.
Book my no-obligation consultation
Where are the sales from this show?
You’ve got a great message, marketing group, good product and services; you need a sniper to do the business develop at the show who can identifies and develops relationship with your top prospects. people do business with people they trust.
- Do you want to get the most out of your marketing efforts?
- Are you getting enough business from your tradeshows?
- Do you need to make more money from your shows?
- Do you need more prospects and projects?
- Do you need to make more sales from your shows?
- Sales? Marketing? who’s following up with your tradeshow leads/prospect
Learn how to shift a Marketing Expense into a Revenue Generating Business Development Opportunity
Ralph Henderson helped us understand how sales, marketing, and business development all come together at a Tradeshow. (A show that happened at the beginning of the Pandemic in March of 2020). Ralph worked with the Leadership Team and helped us realize a return on our time, money, and effort investment by really focusing on who we really wanted to engage with at the show. At the same time Ralph worked with our Marketing Area to put together a message and communication that was on target for the opportunities we wanted to pursue. Bottom line, best show we’ve done and it wasn’t because we changed a lot, it was because Ralph helped us use what we already had in a really impactful way.